The E-mail marketing KING: ActiveCampaign

Is your business not growing as quickly as you’d like? If so, you might not be using the right email marketing automation tool. With a high-quality platform, sending broadcasts and newsletters to thousands of contacts is as easy as composing a single email and hitting send.

But, of course, there’s much more to running successful email campaigns than just that. You need to generate leads, convert subscribers, drive traffic to your website, and so on.

Depending on your chosen email marketing solution ActiveCampaign.

ActiveCampaign Pros

  • It’s a feature-rich platform with omnichannel marketing features, including text messaging, website personalization, and Facebook ads.
  • The email and landing page editors boast true drag-and-drop interfaces with flexible design options.
  • There are more email and newsletter templates to choose from.
  • You can overview all your workflows and even visualize the connections between them.
  • It boasts much more powerful reporting with attribution reporting, eCommerce reports, customer-lifetime values, and more.
  • It comes with more sophisticated automation, split-testing, and segmentation tools.

ActiveCampaign Cons

  • With so many features on offer, ActiveCampaign comes with a steeper learning curve.
  • Landing pages and other core features only come with higher premium plans.
  • Phone support is only available at the enterprise level.